Gifford Douglas – Clothing Brand

PNCA // Portland // Rhetoric & Persuasion 

Apparel Branding
Instructor: Danielle McCoy
Course: GD-342
Project: Apparel Design
Year: 2022



Gifford Douglas is a mission to preserve as much clothing as we can before it becomes abandoned, or “”left behind”. This apparel is designed to aware others of climate change and taking the next level of preservation. The brand message helps others step-up and lead for the new generation. The brand look and feel is influenced by the Pacific Northwest.